The Ultimate Guide to Making Stickers to Sell Online!

You might be feeling like starting an online business is overwhelming, or that turning your creativity into a profitable venture is out of reach. Maybe you’ve thought about selling stickers but don’t know where to start or how to make designs that people actually want to buy.

You might find yourself wishing for a simple way to turn your love for stickers into a thriving online shop. It can feel like a challenge to figure out the right tools, materials, and platforms to make your business a success.

If any of this sounds familiar, then it’s time to break it down step by step.

I’ve been there myself—excited about the idea of selling stickers but unsure how to design, print, and market them effectively. Over time, I’ve learned the best methods for creating high-quality stickers, finding the right audience, and turning a creative passion into a steady income.

In this guide, I’m sharing everything you need to know about making stickers to sell online. From choosing the best materials and design software to setting up your shop and marketing your products, this ultimate guide will walk you through the entire process.

So, if you’re ready to start your own sticker business and make money doing what you love, let’s dive in and turn your ideas into a successful online shop! 🎨💰

The Ultimate Guide to Making Stickers to Sell Online!

Selling stickers online seems simple—make cool designs, post them, and watch the sales roll in, right?

But if you’ve ever launched a sticker shop and heard nothing but crickets, you know it’s not that easy. The truth is, making your stickers sell like crazy comes down to strategy.

I’ve picked up some game-changing tips that can take your shop from meh to thriving, and I’m sharing them all with you.

1. Show Off With Stunning Mockups

Let’s be real—people don’t just buy stickers; they buy aesthetic. Your product photos should make customers need that sticker in their lives.

That’s where mockups come in. Instead of just posting a plain PNG of your design, show your stickers on laptops, water bottles, phone cases, or planners. This helps buyers picture exactly how they’ll use them.

You can use a mockup generator like Placeit or create your own with Canva. If you print your stickers at home, take real-life photos on a clean, well-lit background (bonus points if you add some cute props!).

A polished presentation makes your shop look professional, which means more trust—and more sales.

2) Videos Sell—Use Them!

Ever notice how videos grab your attention way more than static images?

That’s because movement creates engagement, and engagement leads to sales. Etsy, Redbubble, and even Instagram love video content, and so do customers.

A simple 10-15 second video showing you peeling and placing your stickers can boost conversions like crazy.

Show how glossy they are, how they stick to surfaces, or even how they’re packaged. If you’re camera shy, you can also create animated videos in Canva with text overlays.

3) Put a Face to Your Brand

People like knowing who they’re buying from. A faceless brand feels sketchy, and trust is everything in online sales.

That’s why having a complete seller profile (with a friendly profile picture and a little “about me” section) makes such a difference.

Even a short bio about why you started your shop can help customers feel connected.

Something as simple as, “Hey! I’m [Your Name], a sticker-obsessed designer who loves turning cute ideas into fun stickers. Thanks for stopping by!” can instantly make people trust you.

If they trust you, they’ll buy from you.

4) Name Your Shop Wisely

Your shop name isn’t just about branding—it can also affect your search rankings.

If you’re selling stickers, having “stickers” in your shop name (like LunaStickers instead of just Luna Designs) helps platforms like Etsy and Google know exactly what you sell.

A clear, keyword-rich name makes it easier for customers to find you, and trust me—visibility equals sales.

If you already have a brand name that doesn’t include “stickers,” that’s fine, but make sure your titles, tags, and descriptions are filled with sticker-related keywords.

5) Sell Sticker Bundles

Here’s a little secret: bundles make you more money while saving your customers money. Instead of selling one sticker at a time, offer themed packs—like “Retro Aesthetic Pack” or “Planner Stickers Set.”

Why does this work?

• Higher order value – Instead of selling one $3 sticker, you sell a $10 bundle.
• Lower shipping costs – It’s cheaper to send 5 stickers in one envelope than 5 separate orders.
• More customer satisfaction – Buyers love getting multiple designs at once.

Pro tip: Offer small discounts for bulk buys (like “Buy 3, get 10% off”) to encourage customers to stock up!

6) Study Your Competition (Without Copying!)

This isn’t about stealing ideas—it’s about learning what works. The best sellers on Etsy, Redbubble, or even Instagram have figured out what customers love.

Ask yourself:

• What are their best-selling stickers? (Check their reviews to see why people love them.)
• How do they price their stickers? (Too low and you’ll undervalue yourself, too high and you’ll scare off buyers.)
• What kind of descriptions, keywords, and tags are they using?

Once you know what works, put your own creative spin on it. The goal is to stand out, not blend in.

7) Make Your Packaging an Experience

You know that feeling when you open a package and it’s so cute that you want to post it on Instagram? That’s the effect you want with your stickers.

Add a thank-you note, a freebie mini sticker, or a discount code for their next order. Use colorful envelopes, branded stickers on the packaging, or washi tape to make it extra fun. Happy customers = repeat customers.

8) Market Like a Pro (Without Feeling Salesy)

You don’t need to spend a fortune on ads—social media is your best friend. Post your stickers on Instagram, TikTok, Pinterest, and even Twitter with behind-the-scenes content, time-lapse videos, and customer shoutouts.

A few easy marketing tips:

• Pinterest – Post your sticker mockups and link them to your shop.
• TikTok – Make short videos showing your design process and packaging.
• Instagram – Use stories, reels, and hashtags like #stickershop #smallbusinesslove #plannerstickers.
• Email marketing – Offer exclusive discounts to subscribers who join your email list.

9) Keep Up With Trends (But Stay True to Your Style)

Trendy stickers = more sales. Keep an eye on Pinterest, TikTok, and Etsy’s trending searches to see what people are loving right now. Some hot trends include:

• Cottagecore & Vintage Aesthetic
• Pop Culture References (TV shows, memes, or viral moments)
• Minimalist Line Art
• Mental Health & Self-Care Quotes

Jump on trends while staying true to your style. The goal is to make your stickers unique enough that they stand out, not blend in with the crowd.

10. Stay Consistent & Keep Improving

Success doesn’t happen overnight. The shops making crazy sales today all started somewhere. Keep testing, improving, and evolving your brand.

Update your photos, try new designs, tweak your pricing, and most importantly—listen to what your customers love.

The more effort you put into presentation, marketing, and customer experience, the more sales will come rolling in. Stick with it, and before you know it, your sticker shop will be thriving!

This Post Is All About The Ultimate Guide to Making Stickers to Sell Online!