Why Rolex Is The Best Investment?
Talking about invest and ignoring Rolex Luxury watches and their timeless collection can be the dumbest thing anyone can do. But you must be wondering that what makes it good investment?
Rolex watches are usually preferred on the best assets to invest and it can be a great option to reach financial freedom. Yes, you heard it right.
Let’s dive into how and why of investment in Rolex.
What is the origin of Rolex?
Rolex is a Swiss owned luxury watch brand headquartered in Geneva, Switzerland. Rolex (full name – Rolex SA) was started with a vision to build timepieces by Hans Wilsdorf, a German Entrepreneur and his brother-in-law Alfred Davis, a British Watchmaker in 1905.
They open their first office in London, United Kingdom but due to high taxes on import and export duty fees due to world war one, they faced difficulties delivering watches from Switzerland. But with their amazing craftsmanship, durability, exceptional quality, timeless designs and status symbol, Rolex has become iconic luxury brand with a net worth of 8+ Billion in 2023.
Why Rolex Watches Are Expensive?
Rolex watches are expensive because they are globally recognized and the low quantity of production.
As we know, Rolex is the one of the luxury and iconic brand that are owned by one of the top Hollywood stars such as Jay-Z, Jennifer Aniston, Tom Cruise and president Barack Obama.
Rolex watches are also used in hollywood movies like Doctor Strange where Benedict Cumberbatch is seen wearing Jarger-LeCoultre Master Ultra Perpetual which is a slim 9.2mm stainless steel perpetual calendar features the day at 9 o’clock, calendar at 3 o’clock, month at 6’o clock and moon phase at 12 o’clock.
Additionally, the pricing structure depends on the models, collection and development process. Rolex watches is developed using different material and research team (scientist and watchmakers) which offer sustainability, elegance and functionality.
For example, Rolex Watches are made with 904L stainless steel which is much stronger and shinier as compared to 304L stainless steel. Also, the research and development team who takes care of manufacturing techniques, water test, watch movements and bracelets.
This extra focus on development of watches and the high exposure to famous people creates more demand about the product but Rolex offer limited edition to keep its brand value intact.
Also Read: How Do The Wealthy Invest?
Why To Invest In Rolex Watches?
You must have got a brief idea behind the Rolex watches and the pricing structure. However, there are multiple factors that contribute to the perception of Rolex watches as a valuable investment.
Brand Reputation
With one of the luxury watch with limited edition watches option, it has build a reputation for offering quality, luxury, elegance, reliability and durability.
Timeless Design
Rolex is known for its classic and timeless design that preserve their value. The company has perfectly ensure the consistent aesthetic throughout the history that makes their watch fashionable and enduring.
Limited Edition
Rolex offer limited edition of their watches and controls the productivity. This process creates more demand in the market but the supply is not reaching to the equilibrium. In simple words, Rolex is deliberately not producing more watches to maintain the quality and increase the public desire to wear their watch once in their lifetime.
Also Read: How To Invest In Gold?
Resale Value
Rolex is one of the few brands who resale their product at higher price. Here, I am talking about selling their $20,000 for double or triple the base price. If you have a Rolex watch that is high in demand that you can take advantage of resale value or if you have a watch that is discoutinued by the brand then you can resale it for more that five times the original price you have paid.
Quality and Development
Rolex takes additional care and spent more on their quality and development team to offer the best piece to their customers. You must have noticed that Rolex gives meticulous attention to detail and high-quality craftsmanship.
They ensure that all their watches are properly assembled which can showcase the beauty of the watch and a satisfactory feeling to their customers. This nature of the brand increase their customer’s desire to make purchase.
Globally Recognized
As mentioned earlier, Rolex Watches are globally recognized and people from different countries and cultures are investing. That is also the reason behind high resale value of Rolex Watches.
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How Much Does it Cost To Clean and Service Rolex Watches?
The Cost of cleaning and servicing Rolex watches can be anywhere around $400 – $1200 which depends on the watch model and the type of service required. Service Centre and the Location of the store also plays a significant role.
But if the watch required more extensive service such as replacement of watch’s crystal, bracelet and brazel then the overall service cost will be much more expensive.
What Are The Service offered by Rolex Watches?
Rolex offers watch services such as cleaning, lubrication, adjustment of the movement and replace of worn out components such as gasket. Additionally, Rolex Watches offer services like:
- Routine Servicing
- Cleaning and Polishing
- Water Resistance Testing
- Movement Calibration and Adjustment
- Parts Replacement
- Bracelet Sizing and Repair
- Authentication and Verification
Final Words
Rolex watches are a great investment where the resale value can make you double or triple of the original price. Also, its uniqueness and luxury design adds charm to a personal personality and give a feeling of luxury. But there are few watches that can be sold with a higher resale value which means that not all watches will be work 10K, 50K or even 100K.
Finally, keep in mind that every investment have some kind of risk involve so it is always recommend do you research behind investing any money. In case you are looking for a way to make money then there are hundreds of option that are safe and genuine.
